10.18.16 | Logotypes

10.11.16 | Museum Names & Fonts

10.11.16 | Graphic Identity Research - Diana Thater

Diana Thater's works as an artist are done primarily through video and installation-specific art, wherein she uses a mix of projected images and video as well as tinted light, forcing interactions between the physical space and moving images, with her belief being that video and film aren't inherently narrative media - thus, those forms are used as a means of abstraction via representational moving images.

09.13.16 | Logo Refinement

09.06.16 | Logo Redesign

09.06.16 | Weekly Reblog

Original article: "30 Fonts To Last a Lifetime"

Homepage: Just Creative

"30 Best Font Downloads" gives readers a list of 15 serif and 15 sans-serif fonts, some PC, Mac-based, TTF, available for free or pre-installed on manufactured operating systems, etc. designed to provide a consistent array of time-tested fonts with a number of (mostly professional) utilities and applications in mind. I found it helpful with the second set of typefaces I worked with for the logo redesign project because those 5 variants started out with various typefaces as a base and expanded on those design elements from there; while I own most of the fonts in the list already, it was helpful just seeing a bunch of similar fonts laid out with identical spacing, size, etc. with the consistency in formatting helping me distance myself from my own designs a little bit.

08.27.16 | Weekly Reblog

Original article: "Something New, Something Different"

Homepage: Frost*collective

 "Something New, Something Different" covers design / artistic innovation agency Frost*collective's development of the image for pizzAperta, which is a "restaurant venture" that opened up in Sydney. The original brief discussed a consistent visual imagery to be used across packaging, signage, menus, etc. as well as an image that would promote accessibility and openness. The article goes on to detail that the restaurant's original logo was mostly retained, albeit cast black, and then had additional use of bold, open-ended stencil typeface to help keep the designs versatile while allowing for the combined sum of all the forms to be arranged into a "pizza"-type graphic as seen on the pizza box above.

I found the page relevant because I was planning on redesigning the al Fresco Pensacola logo, and while I don't think the design lessons learned here can necessarily translate to my assignment 1:1 - I'm trying to avoid going overly-minimal and modest with basic typefaces in favor of something more composed and restrained - I thought the boldness and practicality of the pizzAperta logo was something I could take inspiration from, especially in how the main typeface was handled in such a way to allow it to naturally coexist with various finishes in the restaurant such as marble, stone, cardboard, etc. It also follows a certain level of simplicity and modularity found in many modern logo redesigns, albeit it hides those traits a little more effectively than others.