Original article: "Something New, Something Different"
Homepage: Frost*collective
"Something New, Something Different" covers design / artistic innovation agency Frost*collective's development of the image for pizzAperta, which is a "restaurant venture" that opened up in Sydney. The original brief discussed a consistent visual imagery to be used across packaging, signage, menus, etc. as well as an image that would promote accessibility and openness. The article goes on to detail that the restaurant's original logo was mostly retained, albeit cast black, and then had additional use of bold, open-ended stencil typeface to help keep the designs versatile while allowing for the combined sum of all the forms to be arranged into a "pizza"-type graphic as seen on the pizza box above.
I found the page relevant because I was planning on redesigning the al Fresco Pensacola logo, and while I don't think the design lessons learned here can necessarily translate to my assignment 1:1 - I'm trying to avoid going overly-minimal and modest with basic typefaces in favor of something more composed and restrained - I thought the boldness and practicality of the pizzAperta logo was something I could take inspiration from, especially in how the main typeface was handled in such a way to allow it to naturally coexist with various finishes in the restaurant such as marble, stone, cardboard, etc. It also follows a certain level of simplicity and modularity found in many modern logo redesigns, albeit it hides those traits a little more effectively than others.
No comments:
Post a Comment